When a company sponsors a race car team, not only does the Company receive television, radio, newspaper, magazine and race fan exposure, the sponsor is actually part of the team. Merging all company employees and customer enthusiasm, supporting the team and race car driver, as a result of the Sponsors name of the team, chances of a podium finish in each race increases. The advertisement, sponsorship then becomes a “part of history,” not just a fifteen second commercial on television or radio. Take off supplemental advertisements from sponsoring racing is unlimited throughout the year, as a direct result of participating in Professional Racing Series like NASCAR and IndyCar.
Experts agree, race fans are the most loyal fans in all sports. If your company is not involved in motorsports in the some way, you are losing out on a huge segment of the market.
Let us specifically structure a motorsports program to help you harness the power of motorsports and build your product and corporate awareness across the nation. A cost effective motorsports program is just a phone call away at Finish-Line Motorsports Marketing.
We have been helping companies reach their marketing goals in NASCAR and IndyCar.
NASCAR ranks #1 among major sports in sponsor consideration and sponsor loyalty.
Verizon IndyCar Series said that TV ratings and viewership of races “has increased 55% over the past three years.
FREDERIC ZIMMERMAN AND KURT BUSH
FREDERIC ZIMMERMAN AND NASCAR CHAMPION JOEY LOGONO
FREDERIC ZIMMERMAN AND BUBBA WALLACE